Poorya Montaseri is the Founder and Executive Director at IDSEI. Poorya is regarded as the pioneer of the direct selling industry in the UAE, having worked tirelessly with the highest level of the Economic Ministry to establish the guidelines for Direct Selling companies to set up and operate in the UAE.
Poorya has the credibility of success in every area of direct selling. He has many years of experience in direct selling, having built a multi-million dollar direct selling business, prior to setting up IDSEI.
Furthermore, as the Founder and Executive Director of Direct Selling Association of UAE (DSA UAE), Poorya has contributed his time and resources to the betterment of direct selling industry in the MENA region since 2009. Acceptance of DSA UAE into World Federation of Direct Selling Associations (WFDSA) was a direct result of his efforts throughout the years.