Have you ever thought why your direct sales newsletter campaign isn’t performing well among your target recipients? Maybe, it lacks some clarity as to what you really want to relay with your readers. If you have tried all sorts of writing tactics, but still find it hard to improve your newsletter’s campaign, why not give these 7 steps a fair consideration. They might bring some enlightenment as to which area you lack, provide the positive response you are waiting for or compel your potential clients to a direct action, either, to go and visit your direct selling website or open their wallets and make that purchase.
As you read these 7 steps, note the great ideas and put a bit of twist with a touch of your own individuality to make the reader feel that there is really a real person writing that newsletter and not just a robot or any automated email sender.
- 1. Perfect timing
First of all, one vital factor you need to consider if you decide to do email marketing is determine the right time in sending these newsletters. How often would you want to publish these email messages? Keep in mind composing a well-written sales pitch newsletter requires a good deal of preparation and creativity. Evaluate your availability. Are you committed to spend a few hours doing this writing task or do you have the budget to hire a professional writer for this special assignment? Remember, the more convincing or interesting your newsletter, the bigger are your chances of it being read and responded. Choose as well the level of frequency of your newsletters. Try sending them monthly or quarterly on a trial period and see if this marketing method will work best for your target consumers.
- 2. Choose your content
What makes a newsletter click with your target consumers? Choose what kind of content will you include with your newsletter campaign plan that will appeal to your readers. Some marketers attach relevant product or service information together with their monthly offers of sales or promotional discounts. Determine the general interest of your market and create a newsletter that will always stir their senses to continue reading your newsletter and prompting them to a direct call-to-action move.
- 3. Will you opt for an email service provider
This is one big question you might want to consider if you are planning to send bulk messages. There are various online marketing agencies that cater to this type of marketing agenda or you can always try purchasing reliable software tools to automate your newsletter campaign program. You can even get bonus offers from these kinds of tools like free newsletter templates and other formats which you can find useful in constructing effective and readable newsletters. Compare prices of these email services and find one that suits your budget because some of these providers would base their prices according to the number of your subscriber’s list.
- 4. Mode of delivery
What type of delivery will you choose for your newsletters? Is an online distribution would appeal to your potential consumers or sending them hard copies of your newsletter through postal mail delivery is a far better approach. Sometimes, sending your target clients printed materials pose an impressive view of your business and give your recipients something to look forward to, especially if you include monthly tips to all your subscribers.
- 5. Availability of a sign-up form
Create a newsletter with a sign-up form already attached, so that readers will get the chance to easily register. A sign-up form will also increase the number of online users visiting your website and pave way to better results for your lead generation campaign eventually.
- 6. Include other marketing materials
Sending newsletters are also great venues to include other marketing materials that your recipients will get the chance to read like a link to your website’s subscription form, product catalog, brochure or business card that can be very useful for future client call appointments.
- 7. Present a professional image
Another vital aspect that you must never miss when composing your newsletter is the use of your company’s logo or the attachment of your business’ header on all your newsletters. This is very important to present a professional image for your business and give your readers the feeling of security that your company is stable enough to transact or do business with. Use also better and improved graphics, colorful pictures and charts to entice more clients to read your newsletter and learn your offers.
Marketing your direct selling business effectively can open more doors to business growth and finding the right clients who are willing to avail your offers is the key to this goal. Remember, your entire success in any direct selling activity is highly dependent with your prospects that are willing to be part of that success in the latter part. Don’t confine your marketing strategies to one area. Try all alternatives and decide where you get more client responses.
Sending newsletter is one great marketing tool where you can relay any marketing messages efficiently, cheaper and faster. Now is the perfect time to connect with your valued clients or potential buyers by using a well-thought and compelling newsletter as your starting point.