The use of social networking sites has actually changed the ways a particular business advertise its products or services. As these social media platforms continue to dominate the entire globe, more and more online users see the necessity of becoming active members of any of these social sites such as the famous Facebook site. Some use it for personal reasons of reaching out to long lost family members or friends who are living miles away, but for some serious marketers, this social media site is a ladder to achieving maximum web presence and probably gain more sales profit in the end.
If you are really focused on your direct selling motives, you should see the creation of a Facebook account as an indispensable online marketing tool to tap a wider market and encourage more online users to become your potential buyers or possibly turn them as your new members or recruits.
With all these contributing factors of a facebook creation, leading to your direct selling greater success, below are 5 vital tips to help you manage your direct selling facebook account and acquire more “likes” as well as huge followers turn out at your facebook fan page:
- 1. Provide a unique facebook profile for your direct selling business
As the saying goes, first impressions make lasting impressions same applies to your direct selling business profile facebook page. Be sure you spend a good deal of time setting-up your facebook account and providing the right information on your profile page. Include all the necessary details where your potential buyers, members or recruits could contact you easily like your business address, email address, website link or url, phone or mobile numbers and other pertinent data that would give a professional image to your direct selling business. Share also links to other social networking sites you have an account like the Twitter or LinkedIn. The more visible you are online, the more your target consumers will see you as a credible and trustworthy individual whom they can trust or do business with.
- 2. Post or share clear, unique and relevant pictures
For your facebook fan page to gain more “likes” and maintain loyal followers, post or share clear, unique and quality photos all the time. Try to come up with an artistic layout of your profile pictures. A collage of your various products will be a good start to attract an online user’s full attention, either view your offers, sign-up for your membership’s lists or just simply “like” or share your facebook link to his/her circle of friends or groups in the community. Choose pictures that are relevant to your direct selling business. You can also give a brief introduction of the different direct selling products you are affiliated with and include as well the actual benefits one could get from using these products.
- 3. Attach your direct selling business’ history and other milestones
One surest way to entice your followers’ interest to your particular facebook fan page is to provide them an overview of your business’ history, when you started as a direct seller, major events that led to your major success and other memorable milestones of your growth in direct selling. To include milestones to your facebook page, go to the status update corner, choose events and milestones. Here, you can orderly put the specific dates that resulted to your direct selling operation. Always provide ways to help your chosen niche see you as a stable business.
- 4. Regularly update your facebook account with top quality contents
Maintain your facebook followers’ interest and positive ratings by regularly updating your fan page with relevant and top quality posts. News updates about a new product development, newsletters of upcoming sales and other inspiring stories of individuals who acquired tremendous success in direct selling are the best posts to share on your facebook page. You can also try product reviews, testimonials, videos and links where your followers could gain valuable insights and encourage them to share your posts with other friends outside the facebook community.
- 5. Reply to comments/feedbacks promptly
Keep your facebook account active and engaging by replying to comments or feedbacks in a timely manner. Give relevant answers to their questions related to your products and if there are any negative reviews take them seriously and attend to them the soonest possible time you can spare. Don’t get put off with a bad comment, but, rather view this as a guide to make you a better direct seller or provider of quality goods/services.
Social media sites like the Facebook have indeed made their influential mark on how marketers conduct now their online marketing strategies. If you intend to pursue a direct selling business or become part of a prominent direct selling company as their newly recruit or direct seller, consider using this social networking site for your marketing advantage.
Preparedness is the key to any marketing goals and if you are willing to dedicate some quality time updating your direct selling business facebook account, then, you are on your way of bringing yourself and your business closer to the hearts of your target audience.
Keep finding ways on how you can be a better achiever in your goal of becoming a direct seller. Remember, a direct selling business has opened a lot of doors to endless business opportunities. Start counting yours now and be greater…