One of the foundations on which direct selling (and network marketing) is based on is word-of-mouth marketing. You buy a product, enjoy it, and then recommend it to fiends and family. If they decide to purchase the product, unlike when recommending retail products, you will make some money. Voila!
However, in the age of social media (and Pokemon Go) is word-of-mouth marketing still relevant?
Jonathan Crowl has just published a nice read on Skyword.com that argues this very question.
As mentioned in CMO, new conversation channels like social media, video marketing, influencer marketing, and online reviews have changed the shape of word-of-mouth advertising without quite turning it into something else.
Make sure you read his article if you like to maximize your reach as a direct seller in the digital world.