Poorya Montaseri is the Founder and Executive Director at IDSEI.
Poorya is regarded as the pioneer of the direct selling industry in the UAE, having worked tirelessly with the highest levels of the Ministry of Economy to establish the guidelines for Direct Selling companies to set up and operate in the UAE.
Poorya has the credibility of success in every area of direct selling. He has many years of experience in direct selling, having built a multi-million dollar direct selling business, prior to setting up IDSEI.
As the founder and Executive Director of the Direct Selling Association of UAE (DSA UAE) his efforts to raise awareness and help protect all parties involved in the industry has been second to none. Acceptance of DSA UAE in the exclusive club of World Federation of Direct Selling Associations (WFDSA) is a direct result of his vision and tenacity in serving the industry in a global level.