Among the various phases of a direct selling business that any business owner should undergo is hosting a direct sales party. Hosting is one of the key elements to succeed in your direct selling plans, either to increase sales generation, attract more recruits or prospects to join your team or get as much relevant leads for your clients listing for follow-up meetings and client calls.
With many direct sales competitors holding their own parties, it is you main responsibility to prepare in advance if you wish to make your direct sales party as memorable as it can be for your guests. From our continuous research on the entire operation of a direct sales business, we have gathered these 7 key guidelines that you need to follow in order for your upcoming party to be the talk of the town.
- 1. Create a detailed party plan
For beginners who are new in the direct selling industry, hosting your first party is a must for this will be your way of introducing your product or services and making each potential guest know that your business does exist. Make a detailed list of thing-to-do as you schedule your direct sales party. Choosing the perfect date for the party is your main priority as well as the appropriate time to hold it. Check your calendar for possible dates that you are free to hose. Consider also the availability of your target audience like if most of them are working individuals, then, Saturdays or Sundays would be the most ideal dates. Remember, your main goal here is to get as much attendees as you can to acquire better yields of return.
- 2. Ask the support of your affiliated direct sales company
To prevent yourself from working too hard with no direction, don’t hesitate to ask the help or assistance of your affiliated direct sales firm. For sure they have ample hosting party ideas that you can use to ensure yours will turn out a true success. Ask for their expert advice on how you will make your invitations a sure hit or whether a themed party plus games or raffle prizes would encourage more audience participation and spice up the party.
- 3. Keep your inventory sufficient
Another area that you need to focus is your inventory. Do you have enough supplies or is there a need to order more in case of huge number of attendees? Make a list of important marketing materials that you have to keep in handy for your guests like brochures, product catalogs, order forms, free samples and other items that will keep every guest fully informed and interested. Don’t forget to make your display booth as attractive and in full view of your guests where they can see, touch or even try your samples.
- 4. Plan your party food and beverages
Of course, a party whether it is focused on your direct selling motives must provide food and refreshing drinks to all your attendees. Impress them with light yet tempting party snacks, goodies and beverages to ensure they don’t starve while listening to your product demo or sales presentation. If you are selling products related to food preparations, why not create a particular food recipe using that particular product. They will surely be lured to purchase that item if they see its valuable usage in their daily cooking activities.
- 5. Greet your guests
Be a welcoming host by taking time to greet each guest with a friendly smile or offer a warm handshake as they approach your main entrance. Assist them to their seats or encourage them to look at your display booth. Take this opportunity to talk to them personally, checking if they need some help or offer them drinks. Introduce yourself, the company where you are associated with and provide all information about the products or services you offer.
- 6. Provide time for Q&A
After your product demo or sales presentation, provide time for Q&A to encourage participation among your guests. Let them cite their views and provide clear answers to all their questions. Remember, your target is to convince them to try your products and close a deal at the end of the party. Never let anyone leave your party with a question left unanswered.
- 7. Thank all your guests
To end your direct sales party, assist all clients who want to place their orders. Thank them personally as the party closes by giving personalized “Thank you” cards with your name and business details printed, so that they could contact you easily for future bookings or orders. If you want to impress them, hand out freebies that won’t cost much like key rings, magnetic cards or pens. Giving these tokens will surely imprint your business name in their minds and will entice them to attend your future parties.
Hosting a party for your direct sales business is also important as the other procedures involved in the entire operation of direct selling. A creative mind, good mentor to back you up and helpful team members who are willing to assist you on the actual party are among your best weapons to succeed in this endeavor. Keep all your doors open in direct selling. Count each event as an opportunity to push a sale or convert your potential clients into sure buyers.