As we embrace the power of social media to our lives and even on ways on how we promote our businesses or careers online, any individual must take into major consideration this platform for their own benefits and more profitable reasons such as the use of Facebook.
From the time of its introduction to all online users, Facebook has gained credibility and usefulness not only to an ordinary person wanting to connect with relatives, friends or loved ones who are miles away, but also to entrepreneurs who want a piece of Facebook’s influential effect to their target consumers.
If you are running a direct selling business, maintain your web presence should also be among your business goals to widen your exposure and open more doors to growth and earning more online with the help of your team members.
Since, creating a Facebook page for your direct selling is the common route to stay at a competitive edge among your opponents, this social media platform is also a great venue where you can connect and reach with your direct sales team.
Facebook has been proven to be highly effective to entrepreneurs and if you want to see better results for your team’s commitment and cooperation, below are 5 unique ideas where the use of Facebook is of great value.
- 1. Share testimonials and other successful stories
Start by sharing testimonials or successful stories of team members who have gained tremendous success in joining your direct selling business. Update your direct sales team with links of prominent individuals and celebrities who are loyal to your products or services. By using Facebook sharing features, you are increasing the chances of your members from becoming motivated especially when they learn about these positive results from other members and urge them to perform at their fullest potentials. Lastly, if they see well-known celebrities paying attention to your direct selling products or services, your teammates will gain confidence and build their trust to what you believe in as their direct sales manager or team leader.
- 2. Share your failures
Don’t be afraid to share your failures as you take the journey of managing a direct selling business. Remember, your team will have a high perception of your personality if you are sincere in everything you do. Sharing your own failures could bring enlightenment to your team’s troubled minds and provide them the strength to carry on with their direct selling tasks with assurance that with positive mindset, any obstacle is just a normal part of one’s success. By using Facebook, you as their direct selling manager can provide updates, tips and links to free trainings on how they can improve their selling tactics. Encourage them as well to share whatever personal views or ideas that can help your group’s overall sales performance.
- 3. Post interesting photos of your products or services
Another unique approach where you can use Facebook for your greater advantage is by posting engaging picture, downloads and videos of your offers. It can be a consumer update on how to use the product or a shared link of an interesting story where your product’s usage is the main feature and how it transformed a consumer’s life for the better. Remember, using your Facebook business page is an effective tool of reaching out a huge number of target clients, starting a conversation and slowly building up their trust on you as their product or service provider.
- 4. Be open to feedbacks
If you want to use Facebook as part of your promotional campaign program, be ready to accept all kinds of feedabcks, both positive and negative views. Spend a good deal of quality time in a particular day updating your Facebook page and answering comments, questions or inquiries related to your direct selling business. Always offer solutions to any problems relayed by your followers and provide quick action to maintain a good reputation to all your online consumers.
- 5. Avoid too much advertisement
All facebook users and followers have slowly learned the best ways to use Facebook. If you want other members of this social networking site to regard you as a sincere and credible individual avoid using your Facebook page for excessive forms of advertisement. Don’t be obvious of your marketing motives. Be discreet with your actions and use Facebook in a professional manner. You can do some occasional posting of ads to market your direct selling business, whether it is an introduction to a new product line or perhaps share a link or video to your website’s product page where they could learn more about your current offers.
Facebook usage has increasingly changed the way we interact with other people, whether it is intended for personal or business use. If you want Facebook to work alongside your business plans, use it wisely and appropriately according to the general interest of your group and target consumers.
Don’t just post, share a picture or post and add a link because you feel it is funny for some people might view it as offensive. Be a responsible Facebook user not only for your team’s communication purposes, but also to empower anyone’s life to the direction of a direct selling career or direct sales business.