Do you have plans of setting-up a particular website for your current direct selling business? As a direct seller, you must also keep your marketing options extended even on the online community and the best way to start this goal is through the creation of your own direct selling website. Why? There are many possible benefits that any business owner or marketer could get from maintaining maximum online visibility.
Aside from the wider opportunities of reaching out to a wider scope of target consumers, new members or recruits through your online connectivity, having a website gives you the chance to work anywhere, anytime, 24/7 days in a week at the comforts of your home and allows you to showcase your artistic talents with your website’s overall output design.
But, before you put yourself in such haste to create your direct selling site, why not take your time reading these 5 important steps in building a proper and professionally themed direct selling website and get full marketing benefits once your site is up and operational:
- 1. Hire a professional web designer
If you have the budget to hire a professional web designer, then, go on with your plans for it could turn out the best and wisest decision ever of getting an expert web designer or web master to do the most intricate html codes and other programming languages for the creation of your direct selling website. In case, you have some background in web designing or can spare quality time learning online tutorials on website creation, then, why not give yourself a chance to master a new skill. You might even realize that you got the talents to do this kind of work as your part-time online job.
- 2. Select an appropriate direct selling website domain name
Sometimes the entire success of a website gaining huge followers or popularity is highly dependent on the website’s domain name. Take your time in selecting an appropriate name before finalizing its registry because the moment you have submitted your chosen name, it would be hard to change it again or do some alterations. Conduct surveys of possible keywords or phrases that when combined could result to a unique and easy to remember website name. Apply terms that are closely related to your direct selling business or to be more specific use two or more keywords that would best represent your products while at the same time turning your site to better indexing when target clients conduct Google searches. Keep SEO in mind also for any traffic generation campaign plans.
- 3. Make your “home page” interesting
One of the most visited web pages of any online website is the “home page”, so if you are planning to attract more online users to stay glued on your site, create an interesting home page that would later encourage a call-to-action move on the part of the online user, either continue reading your product information or push a sale afterwards. Most successful website owners would attest that providing valuable and helpful contents, ideas and other informative views regarding your products will enlighten a potential consumer to avail one or more and refer your direct selling company to his/her circle of friends.
- 4. Easy to navigate
Among the failures of some websites is forgetting to make their sites user-friendly, meaning making it easy for a user’s navigation purposes. There are online users who complain of being redirected to various links before being lead to the right web page, thus, consuming most of their surfing time and causing irritation or confusion on the part of the user. Avoid pop-up menus or too colorful banner ads that appear every now and then, preventing an online user from getting the real message of your offers or clear instructions of that particular web page. Be sure any online visitor would have easy navigation all throughout your web pages.
- 5. Provide more valuable content
If you want your direct selling website to create an impressive image on your business as a whole, consider providing valuable content in various forms such as blogs, product reviews, pros and cons, tips on how to use a product or any related topics that would guide the general public in making the right choices and product purchases. Make each reader feel your greater interest on fulfilling his/her needs or wants by the quality of contents you give them at all times.
Building your own direct selling website could be your ticket to meeting your target sales volume quota because as you achieve maximum online presence, more and more potential consumers would have the chance of learning your business, thus posing more future sales.
As you start building your website, think of your chosen niche and the products you want to promote. Make sure that your website’s general theme design adheres to your target audience’s main interest. For example, if you are into selling cosmetic related products, then, a feminine themed inspired website will surely capture their senses.
I do hope you learned some valuable insights on the above steps proper website creation. If you are still undecided how you design your site, find an expert adviser who can guide you all throughout the web designing phase. Keep going.