Are you still a bit puzzled why your direct sales email campaign program isn’t producing enough positive responses from your target email recipients? If you think your best email composition isn’t doing any good for your internet marketing plan, then, why not take a time out from your busy schedules, read these 5 effective moves on how to improve your direct selling email campaign. For sure you will discover some great email practices along the way.
- 1. Lead your target recipients to a direct call-to-action move
Many email marketers often forget their main purpose in sending a sales pitch letter. If you want to remarkably succeed with your direct sales email campaign, don’t bombard or harass your clients with various promos or links. Focus on one marketing move and that is to lead them to a direct call-to-action—make a purchase. Doing this email practice will provide your reader to think and read the whole message without being distracted with other promos not related to your main offer.
- 2. Provide clear and readable text format with images
A compelling direct sales email campaign should provide readable messages with their corresponding images appropriate to your products or services. Avoid using text or font formats that require recipients to download specific software in order to view the entire message. There should always be an equal usage of texts and images on your direct sales email to guarantee that it will be read, understood and be responded positively by your target audience.
- 3. Avoid being categorized as “SPAM” content
Be extra careful with your choice of words, terms or phrases that may lead your email message as “SPAM”. Avoid using words like “free”, “discounts” or “sales” because these terms are often recognized as “spammers” with email spam filter services, thus, preventing any recipient from receiving your email message.
- 4. Include only visible and clickable links
The entire success of your direct sales email campaign relies on the amount of readers who were led back to your business’ website pages. To ensure you will get verifiable results on this online marketing effort, include only visible and clickable links on your email messages. Check if your links are really working and directing your target email recipients to your desired web pages such as the product pages and motivate them to consider your offers. Clear instructions must be present on your email messages to prevent any confusion from arising on the part of your reader.
- 5. Create a compelling subject heading/subject line
The attention span of your potential readers may only take a few seconds and the longest could be a minute, so take this length a major consideration when writing your direct sales message. Think of ways on how to capture their attention by composing only compelling sub-headings or subject lines that will stir their senses as they start reading your email introduction message. Make sure your subject line will already give a brief description on what you want to relay to your target readers.
A well-written direct sales email message could be the key to the success of your direct selling motives of improving your sales revenues and increasing the number of your new clients visiting your business’ website and web pages particularly the product page.
Take a good deal of your time composing your first direct sales email message. Consider using a clear and readable text format that would encourage an email recipient to read your email message, prompt him/her to a direct action, either to continue reading your email or prevent him/her from hitting the delete button.
Project your direct sales letter in a professional manner and avoid making too much self-promotion. The bottom line of this marketing strategy is to prevent your email message from being considered as “SPAM” and reach as many target email recipients as possible in a given timeframe without interruption or delay.
If you think you are now ready to carry your direct sales-driven email messages to the next level, find a reliable bulk email sender provider or use a proven effective email marketing software to bring all your email messages to the right clients in a timely manner without spending much and later reap the rewards of getting 100% positive responses or client feedbacks.
Be motivated with your direct sales objectives. Carry on with your marketing strategies to boost your current direct selling plan. Reach successfully to your direct selling goals with your concrete internet marketing moves, use an effective email marketing message and pursue your dreams of making a profitable career in direct selling. Aim high…