The use of internet is here to stay for good. People from all walks of life make online usage as part of their daily regimen while some even benefit from it for their online works or businesses. Direct selling companies also rely on internet usage to cope with the technological advancement of our economy, promote their products or services and provide a particular meeting place where their members, potential clients and other interested parties could visit, interact, exchange ideas, views or give feedback.
One of the main benefits that a direct seller or marketer could get from the internet is the availability of various internet marketing strategies that can be used to reach out and connect with all their target consumers and potential recruits. Among these online promotions is the email marketing.
For those who are new to this form of online marketing, email marketing can be broken into 3 vital aspects that any business’ goal like a direct sales firm should cover to acquire better results:
- Marketing emails are sent to target specific individuals for the main purpose of promoting their products or services. Most business emails include a portion in their messages where a potential client could sign-up or subscribe on their email list.
- Emails are created to build a stronger relationship with their existing clients, encourage continued support by being loyal to their offers.
- Provide bigger chances of covering a huge percentage of your target crowd in a lesser timeframe.
Now, that further explanation is given to email marketing, your next question could be…
“Why should a direct selling company or any marketer consider using email marketing?”
Below are 2 major reasons for you to learn and apply on your next marketing agenda:
- Email marketing is cost-effective
Any direct seller wanting to position his/her products or services online could try email marketing because it only requires minimal costing for its actual set-up, unlike other forms of advertisements where you will need bigger investments. In email marketing, all you need is a PC or laptop, stable internet connection, time and creative mind to compose interesting and professional email messages and you can already proceed sending your marketing emails to the right persons. If you are on a tight budget, you could even do it on your own, rather than hire a staff to this easy job for you.
- Good lead in generating sales or new recruits
Email marketing when used effectively and sent to the desired recipients could bring good leads in generating sales or new recruits because as your potential clients read your compelling message with your attached links leading back to your website where they could browse your offers or sign-up the membership form, bigger chances that they will be motivated to perform a direct action for all your marketing motives are present.
If you are interested in using email marketing for your direct selling business, be sure you have quality time to spend in writing an intriguing marketing message for your chosen niche. Don’t forget also to apply the rules in proper business email etiquette to ensure that you give correct representation to your company’s overall image.
One best move that you can start is to generate a relevant email list of possible recipients with whom you can send your emails. Be sure to only send marketing emails to individuals who belong to your subscriber’s list and always provide a portion in your emails where a client could unsubscribe.
Avoid making too much promotion in your emails instead give quality contents like product or service information, updates of upcoming sales or promotional discounts and attaching links to any inspiring client testimonials or articles related to what you are offering that could encourage a call-to-action move on the part of the reader.
Lastly, your key target in any email marketing campaign is to have your emails be opened, read and prevented from being categorized as “SPAM”. Now prepare yourself as you write an engaging email message.
Checkout online direct selling sites that offer informative ideas, online tutorials on various marketing techniques pertained to direct selling and avail their services to guide you on the right path of true success. Keep going with your direct selling motives.